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IPADS, MACS, AND OS HIGHLIGHT LATEST APPLE EVENT
October 23, 2013
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iPads, Macs, and OS Highlight Latest Apple Event

Apple followed up its September announcement with another big display for media representatives yesterday. This time, however, Apple announced a number of other products. Let’s look at some of the information causing the most noise in mobile app development:

iPad: Heading up to this event it was highly speculated that Apple would be announcing its new generation of iPad devices and this rumor was true. Apple announced the new iPad Air. Key features to this device include the fact that is the thinnest model yet and weighs only one pound, contains a faster processer, and has an improved camera. Probably the biggest thing about it however, is the fact that Apple has proclaimed that the battery can last up to 10 hours. Apple will still continue to distribute iPad 2 generation at $399, just a $100 cheaper than the new iPad Air.

iPad Mini: The iPad mini now comes with Retina display (like the new iPad Air) and boasts the same 10 hour batter life as the iPad. This iPad mini will also include the A7 chip, meaning a faster processer. The iPad Mini is seeing its first upgrade, but the original iPad will continue to be in production for the time being.

Some of the other big news at Apple’s latest media event included:

MacBook Pro: Next to receive a significant upgrade was the MacBook Pro. This new release will include retina display and is coming in at just 3.46 pounds and noticeably thinner than its predecessor. The new model all comes preinstalled with the new desktop operating system and iWork suite (discussed next). The laptops will be available in both 13 and 15 inch screens. Battery life for this new device is projected to be approximately nine hours (that’s like watching all three Dark Knight Movies).

Mac Pro: Apple had previously shown some of the specs to the expected Mac Pro upgrade but now they have really gone into detail into what we can expect. Specs include a 3.7GHz quad-core Xeon, 12GB RAM, dual FirePro D300s, 256GB SS. However, the most striking aspect to this release might just be the completely new design that is hard to look away from.

Mavericks OS: As always, the new desktop operating system sports some flashy new upgrades to overall user experience. Some of the more impressive upgrades include responsive notifications, the new tagging system for all of your files, and new desktop apps for both iBooks and Maps. However, the most surprising and standing out news is that this is the first upgrade to be offered completely free!

All these devices are expected to be available before the end of the year, with Mavericks already being available to install. Also noted in today’s event was the success of the latest iPhone launch, marking the largest iPhone release yet. Some numbers for iPad production included the revelation that 170 million iPad had already been sold and that iPad holds a staggering lead among all other tablets with 81% of overall market share.


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